Tuesday, March 10, 2009

Pay Per Post Transparency & Disclosure


Bloggers participating in the PayPerPost Marketplace must clearly disclose on their blogs the relationship between themselves and the Advertisers in connection with Opportunity-related posts. The appropriate manner in which to make such disclosure (e.g., site wide disclosure policy or disclosure on a per post basis) may vary with the circumstances and is to be determined by the Blogger. PayPerPost requires, however, that disclosure be made in a meaningful way that makes clear to an ordinary consumer that there is a relationship between the Blogger and the Advertiser. PayPerPost reserves the right to review and monitor the disclosure practices of all Bloggers who participate in the Marketplace and PayPerPost Direct and to either require greater levels of disclosure (in the event that PayPerPost determines in its sole discretion that current disclosure practices are inadequate) or remove the Blogger from the Marketplace (in the event of inadequate disclosures). Blogger agrees to comply with Our Blogger Code of Ethics, the Federal Trade Commission's Staff Opinion Letter dated December 7, 2006, WOMMA's Ethical Blogger Contract Guidelines, and all applicable laws and regulations, including but not limited to Section 5 of the Federal Trade Commission Act and the Federal Trade Commission's Endorsement Guidelines.